Backroad Gee is one of the UK’s most dynamic and genre-defying artists. Since his breakout single "My Family" featuring his contemporary Pa Salieu, BRG has been steadily developing his brand with a stream of hits that showcase his journey of artistic discovery. Known for his infectious energy and innovative blend of Drill, Afrobeats, and Hip-Hop, BRG’s unique and unorthodox approach to music and creativity embodies the very pillars that Nominal London stands for: Creativity, Authenticity, and Self-Expression.
With this shared vision in mind, Nominal London is proud to announce an exclusive capsule collection in collaboration with Backroad Gee, with pre-orders and early access launching in February 2025.
This unique collaboration merges Backroad Gee's Congolese roots with the iconoclastic high-fashion style for which Nominal London is renowned. Expect a range of bold and dynamic pieces, including casual items in vibrant colors—like the striking orange shacket teased at Nominal London’s Red Thursday Event—statement accessories, and stage-ready outfits. A highlight of the collection is an elegant suit inspired by La Sape, a subculture rooted in Kinshasa and Brazzaville in the Democratic Republic of Congo and the Republic of Congo, respectively. This movement celebrates elegance, style, and refined manners, drawing on the heritage of colonial-era dandies.
As a sharp dresser himself, Backroad Gee is inspired by La Sape, and the creative synergy with Nominal London has resulted in a truly unique fusion of UK music and fashion. The collection reflects this blend, featuring an array of standout pieces, including an unconventional hat designed collaboratively by Backroad Gee and Nominal London.
"I am looking forward to this collaboration as our brands are aligned in our love for creating something new and unusual for the fashion and music industries."
— Backroad Gee
It’s only fitting that an unconventional musician like Backroad Gee collaborates with an equally unconventional fashion label. The full collection will be available for pre-order starting February 2025.
