Nominal London, celebrated for its fearless approach to blending fashion with art, music and culture, has joined forces with UK rap sensation Backroad Gee to launch an exclusive capsule collection. This groundbreaking collaboration bridges music
and fashion, drawing inspiration from La Sape—a vibrant Congolese subculture that redefined traditional French tailoring with bold, individualistic flair. Echoing across the Atlantic, La Sapes shaped early Black Dandyism, a movement that profoundly influenced the 2025 Met Gala theme: Tailoring Black Style.

Backroad Gee, celebrated for his genre-defying music blending Drill, Afrobeats, and Hip-Hop, brings his dynamic energy and Congolese heritage to this collaboration. Known for his sharp style, Backroad Gee shares Nominal London’s values of creativity, authenticity, and self-expression, making this partnership a perfect match.

A Collection Rooted in Cultural Heritage and High Fashion

The collection features vibrant casual wear, bold statement pieces, and stage-ready designs, including a standout orange shacket previewed at Nominal London’s Red Thursday Event.

The highlight is an elegant suit inspired by La Sape, a movement that celebrates sophistication and individualism. This ethos is woven into every piece, including a striking, unconventional hat co-designed by Backroad Gee and Nominal London

Exclusive Launch Events and Behind-the-Scenes Access

Fans and fashion enthusiasts can look forwardto a meet-and-greet event in London, offering an exclusive opportunity to connect with Backroad Gee and experience the collection firsthand.

Additionally, Nominal London will share behind-the-scenes content from the design and fitting process, providing an intimate look into the creative journey.

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